Classroom Ciberimaginario
This module equips participants with practical tools and strategies to communicate complex scientific concepts to different audiences. The focus is on clarity, engagement and building trust while addressing the challenges of communicating about clean energy.
Objectives:
In these sessions you step into the role of a creative communications agency: your client, IRENA, is excellent at inspiring the world about renewable energy but struggles to defend it when the lies spread — and they've hired your team to fix that.
To do it, you first need the foundations of effective science communication: the core principles that make scientific messages clear, accurate, engaging and relevant; how to read and adapt to different audiences; how storytelling turns data into meaning; how to build trust and credibility as a communicator; and the most common barriers that stand between science and the public — together with practical ways to overcome them. These skills are the bridge between the clean-energy evidence you have explored in earlier modules and the counter-disinformation campaign you will build for your client.
This session introduces storytelling as a powerful tool for developing effective counter-narratives against disinformation. Participants will explore the key elements of compelling stories, including characters, conflict, and resolution, as well as visual narrative techniques that enhance audience engagement. The lecture also examines how factual information can be integrated into narrative formats and presents successful examples of counter-narrative campaigns that have effectively challenged misinformation and promoted informed public understanding.
In this creative workshop, participants work in teams to design a counter-narrative that addresses a clean energy or science-related disinformation topic through storytelling. Building on the concepts explored in previous sessions, each group develops a storyboard for a short video or comic, incorporating characters, dialogue, visual elements, and evidence-based factual anchors. The activity encourages creativity, collaboration, and strategic communication, while peer review sessions provide opportunities to refine ideas and strengthen the effectiveness of the final narrative.
In this workshop your group has turned the disinformation case you analysed into a short counter-narrative comic, produced with Pixton. Now it's time to submit it.
This Open Educational Resource is an experiential scenario in which participants take on the role of scriptwriters. Inspired by the narrative format of TV series, the activity challenges teams to explore real locations on their campus and create fictional scenes that address actual disinformation narratives about clean energy — weaving verified scientific data into dramatic storytelling.