411. The Signal Agency: The IRENA brief

In these sessions you step into the role of a creative communications agency: your client, IRENA, is excellent at inspiring the world about renewable energy but struggles to defend it when the lies spread — and they've hired your team to fix that.

To do it, you first need the foundations of effective science communication: the core principles that make scientific messages clear, accurate, engaging and relevant; how to read and adapt to different audiences; how storytelling turns data into meaning; how to build trust and credibility as a communicator; and the most common barriers that stand between science and the public — together with practical ways to overcome them. These skills are the bridge between the clean-energy evidence you have explored in earlier modules and the counter-disinformation campaign you will build for your client.