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PREDICTIVE PROFILESThe use of techniques such as data mining, data visualization, algorithm clustering, and neural networking to find patterns or trends in data. These patterns or trends are used to forecast future behaviour based on current or past behaviour | |
PROCESSING OF PERSONAL DATAA wide range of operations performed on personal data, including by manual or automated means. It includes the collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction of personal data | |
PROFILEA set of characteristics, features and attributes with which a person or a group can be discerned from another person or group | |
PROPAGANDAThe intensive manipulation of information so as to influence perceptions and the ability of the target audience to make objective decisions. The overall aim of propaganda is to obtain strategic advantages, political and financial capital brand and image promotion etc. Propaganda was used historically in order to legitimate political regimes, advance certain ideological causes, and also as a way to mobilize the masses in case of armed conflict | |
PSEUDOKNOWLEDGE (PK)False narratives that have begun to take on the heightened status of a plausible reality within a community | |