DOMINOES Glossary

Feeling for and with the characters present in a narrative

Framing issues through added emphasis on the values and beliefs of intended audiences, making the news more attractive, and harder to ignore

When an idea is made to look more credible based on having received a vote-of-confidence from a celebrity or perceived trustworthy person

A type of framing in which an argument is semantically adjusted to make the argument more preferable or agreeable to targeted audiences

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