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DOMINOES Glossary

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A

ACCURACY

The degree to which content is free from errors - this may include both superficial errors such as spelling or punctuation, errors within the message itself, as well as verifiability and, therefore, reliability of the content/source


AESTHETIC DESIGN

Visual presentation of the source including the looks, feel and professionality of the design


ALGORITHMIC RANKING

A ranking algorithm is a procedure that ranks items in a dataset   according to some criterion. Ranking algorithms are used in many different applications, such as web search, recommender systems, and machine learning

ALGORITHMIC TRANSPARENCY

Openness about the purpose, structure and underlying actions of the algorithms used to search for, process and deliver information


ALTERNATIVE (NARRATIVE)

An explanation that runs counter to the mainstream narrative, often used as an appear more credible or attractive by offering a ‘different perspective’


ARGUMENTATIVE

Based on elements of how an argument presented (rather than on the subject itself); rhetorics


ASTROTURFING

Is the practice of masking the sponsors of a message or campaign to simulate it has been originated from and is supported by grassroots participants


ATTENTIONAL FOCUS

A phenomenon where a truly engaged viewer will not be aware that they are not distracted


B

BACKFIRE EFFECT

It is a psychological bias in which people when is confronted against contrary evidence from their previous beliefs, these become stronger


BOT

An Internet bot, web bot or bot (from robot) is a software application programmed to run automated tasks in order to mimic human behaviour



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